2018 bathroom three key words: price increase,environmental protection,competition

Date:2018-03-08 Click:2119

It is reported that the sanitary ware market is still sluggish. The prevailing atmosphere in the industry is rising prices and environmental protection. The competition between enterprises is becoming increasingly intense.

Sanitary industry status quo analysis

Since the reform and opening up, China's economy continues to develop. In recent years, though the growth rate of GDP slowed down, it maintained a relatively rapid growth rate of 6.90% or more. People's living standards are constantly improving, urbanization accelerates, and residents' disposable incomes continue to increase.

China accounts for more than 37% of the output value of global ceramic sanitary wares and is one of the largest ceramic sanitary ware markets in the world. Per capita spending is low, less than one hundred yuan. In 2017, China's per capita spending on sanitary products was approximately RMB 62.8, which was equivalent to only 33.8% of the United States.

First, energy-saving emission reduction is imminent

Economic development, health and environmental protection has become the mainstream consumer trends. In order to more adapt to the market hair, the concept is more popular in the world. Therefore, we must pay attention to energy conservation and environmental protection, improve water-saving technologies, and allow sanitary facilities to meet all aspects of demand. Good bathroom is not only for the convenience of life, but also a way to enjoy life.

Second, the fight against counterfeit goods to integrate the market

"Cottage bathroom" imitating big-name production process, shape, but the actual quality varies. The raw materials are relatively poor and the production is relatively rough, resulting in easy damage to the bathroom and the appearance of

Off, drums, deformation and other issues, and the use of strength and moisture resistance will be reduced. Relevant departments should step up efforts to crack down on fake and shoddy products.

Third, improve service-driven sales

Hospitality industry homogeneity, for ordinary consumers, good service is to distinguish between different companies an indispensable standard. Traditional products rely on the sale of the product itself, product-driven services, with the development of the Internet, more and more companies focus on services to drive sales, so as to achieve better competition results.

Fourth, attach importance to and develop the electricity supplier industry

Taobao, Jingdong, Suning and other major platforms all over e-commerce, although it is not the original trend of the myth, but the powerful role of the Internet can not be underestimated. E-commerce spending has gradually become more rational consumption. Consumers search the Internet to meet their needs bathroom products, in terms of shape, price, service, etc., as a business can do a good job in online business, to maximize the role of the Internet set.

Fifth, enhance the attractiveness of personalized products

With the development of the times, the core of consumption has gradually changed from 60,70 to 80,90. Consumers have become younger and more and more consumers like diversified and personalized products. And pay attention to consumer experience. From the brand, style and other considerations, personalization is also a demand point. If the business appeal is personalized, you can weigh the needs of such consumers. Seize the opportunity for development.

Sixth, the use of promotional activities to increase sales

Promotions for the development of the industry is a great way to promote, but consumers are also increasingly sophisticated consumer attitudes. Traditional discount promotions have increasingly failed to meet the needs of consumers. In accordance with the actual situation, according to customer needs, market demand, such as the use of 618 big promotion, double 11 and other specific holidays, launch the corresponding promotional activities. So as to stimulate consumer buying and buying passion.

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