Market economy downturn bathroom enterprises how to improve business model promotional volume

Date:2016-11-01 Click:4850

Abstract: Due to the impact of the real estate economy downturn, sanitary enterprises as the downstream industry, its operating conditions are uneven, and some enterprises are still gathered like a business, hot business, and some enterprises are invincible, desolately miserable. Side of the "thin" off, while the "suction" off, the same background environment, not the same operating results, in such circumstances, how can sanitary enterprises to improve business model, improve sales?




 




First, pay attention to detail and service consumers uninvited

The face of deserted home market, many sanitary enterprises appear "thin" off the phenomenon, some brand stores are crowded, even the working days are full of popularity. So, what is the cause of such a fire two days of the scene? On the one hand depends on their own brand influence, it becomes the "suction" key. For young people, relative to the practicality of the product, spiritual strength is more lethal, because "everyone is eager to become the protagonist and the ruler."




On the other hand, its "suction" passenger factor is more in detail and services. From the door of the self-member registration, WeChat registered to have a long and short with double rope rope shopping bags, carrying "identity card" like items; from different styles of the overall experience between the model to fill the shopping list of the model; from each item Material description to the scene to display the production process; from the distribution and maintenance services and other comprehensive spread to the "dialogue" careful guide, these details and services, convenient and experience, are the transformation of the bathroom industry ideas and direction.




 




Second, Jane and the United States catch up with the market trend of consumption

Young groups are the main purchasing power of the home building materials industry, while the European style is gorgeous and elegant, is a lot of young consumers tend to style. However, the market is not static, with the majority of sanitary enterprises sought after the development of European-style products at the same time, "homogenization" problem began to derive, many companies gradually lost their own characteristics of the difference. And with the prevalence of European style, European-style home building materials prices are climbing all the way, while the quality is greatly reduced, seriously affecting the quality and integrity of the enterprise.




In the overwhelming, gorgeous grace of the European-style products, "Jane and the United States," the style began to quietly rise, and become part of the enterprise another way, a breakthrough in the new direction. Many consumers for the "simple and beautiful" style reflects: "Now most of the young people's economic strength is limited, small units become a realistic choice, simple and generous simple tone will give people the feeling of relaxation and decompression, storage function, practical High quality, high quality products is the majority of consumers in the selection of sanitary products when the pursuit of the standard. "Consumer discourse reflects the bathroom market consumption direction changes, simple and generous, pay attention to quality, practical and strong" Jane Beauty "began to become a new choice for consumers.




 




Third, lead the trend of free-style experience favored

At present, most bathroom enterprises are more accustomed to "follow the trend of walking" rather than "lead the trend to go", habits tend to meet the market popular elements, rather than the courage to break through innovation, to create their own unique advantages and individual differences, leading consumers The Innovative ideas and consumer guidance of the lack of many sanitary enterprises to lose the source and customer sticky, but also played down their own competitiveness.

 




"Freestyle life experience sense" is the bathroom industry is more vulnerable to one aspect. Most companies focus on promoting the show, and underestimate the leading consumer "experience" an important part. Consumers said: "Now into the mall things but a lot of lack of 'immersive', in-depth experience of the experience, the lack of shop at home, such as 'into the sense of', consumers can only hear the introduction of Purchasing Guide, See the relevant instructions, but rarely able to truly and thoroughly understand the benefits and functions of the product. "Visible, to the terminal store can have a free and comfortable life experience and sense of belonging, which is the biggest consumer demands.

 




In the bathroom market as a whole in the stage of shuffling transformation, how to get rid of the "thin" guest dilemma, to create "suction" off the new scene? The most important is from the brand promotion, style function, free experience and other aspects to create a special scene, Passive to take the initiative to lead the new model of consumption, to explore and maximize to meet customer needs, to seize the details and services, extended experience and practical functions, so as to be like clouds.

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